Rick Tollakson

President and CEO
Rick Tollakson is responsible for the strategic operations for Hubbell Realty Company and its multiple subsidiaries including: Hubbell Homes, The Home Company (Omaha, NE), The Land Company (Omaha, NE), Indigo Living, Hubbell Commercial Property Management, HRC Association Management, Hubbell Land Development, Hubbell Multifamily Development, Hubbell Construction Services, Embarq Signature Homes, Origin Homes, and Hubbell Golf. Rick joined Hubbell Realty Company in 1984 and was promoted to President and CEO in 2004.
The Hubbell team is most proud of the five “Extreme Builds” completed under Rick’s leadership. In 2006, Hubbell and its team of trade partners and suppliers built a new home for an Iowa family on ABC’s “Extreme Makeover:  Home Edition.”
In 2009, Hubbell’s team built "9 Homes for 9 Families in 9 Days” for the Des Moines-based nonprofit Anawim Housing. This was a nine-unit rowhome project that allowed Anawim to set its own rental rates for clients.
In 2013, Hubbell and its team built “Cabins for Campers 24/7” for Easterseals Iowa’s Camp Sunnyside. This week-long project replaced the 1960s vintage cabins with two 7,500 SF dormitory-style cabins that are handicap accessible, energy-efficient and built with an interior storm shelter. In 2017, in an even more ambitious project called "Keeping More Families Close,” Hubbell’s team rebuilt the Ronald McDonald House of Central Iowa. The 17,000 SF, 18-bedroom house was completed in just 11 days.
Most recently, Hubbell returned to Easterseals Iowa Camp Sunnyside in 2021 for the “Care for Kids” Extreme Build. Together with 72 trade partner companies, hundreds of volunteer hours and some sincere dedication by Hubbell’s associates, the team built a brand new child development center that doubled Easterseals Iowa’s childcare capacity from 60 to 120 kids and expanded space for motor and cognitive care – all in just one week.
Hubbell Realty’s mission is to “Enhance the quality of life in our communities...” and these five “Extreme Builds” exemplify this commitment.



Bachelor of Science Construction Engineering
Iowa State University

Master of Business Administration
University of Iowa

Professional Engineer
(currently inactive)

Greater Des Moines Leadership Institute
Class of 1992

Leadership Iowa Graduate


Greater Des Moines Partnership
Board of Directors

Iowa Association of Business and Industry
Board of Directors

Central Iowa Water Trails
Advisory Committee

City of Des Moines
PlanDSM Committee Member

Big Brothers Big Sisters of Central Iowa
Honorary Board Member

Urban Land Institute
Community Development Council Member

Entrepreneurial Investment & Development Forum member

National Association of Homebuilders
Builder 20 Member

Greater Des Moines
Committee Member


Downtown Community Alliance
Board of Directors Co-Chair

Des Moines Redevelopment Company
Board of Directors and Executive Committee

Greater Des Moines Partnership
Executive Committee

Iowa State University Civil, Construction and Environmental Engineering Industry
Advisory Board Member

Greater Des Moines YMCA
Metro Board of Directors Chair

Taxpayers Association of Central Iowa
Board Members

Iowa Engineering Society

National Society of Professional Engineers

Professional Engineers in Construction
Iowa Chair


Greater Des Moines Leadership Institute
2018 A. Arthur Davis Distinguished Community Leadership Award

American Planning Association
2018 National Planning Excellence Award for a Planning Advocate

Iowa Environmental Council
2018 Business Award for work on the Greater DSM Water Trails & Greenways Master Plan Committee

National Association of Regional Councils
2017 John Bosley Leadership Award

American Planning Association, Iowa Chapter
2017 Planning Advocate Elected or Appointed Official Award

Executive Women International, Des Moines Chapter
2016 Executive of the Year

Des Moines Business Record
2016 Commercial Real Estate Professional of the Year

Iowa State University
Outstanding Young Alumnus Award


Hubbell Realty’s Core Values:
  1. Associates who have a passion to do and be their best
  2. Entrepreneurial attitude
  3. Engineering mindset of process improvement
  4. Leading provider of real estate solutions today and tomorrow
  5. Accuracy and speed – measure twice, cut once
  6. Hubbell raving fan
  7. Teamwork
  8. HAVE FUN!