Hubbell Apartment Living, now Indigo Living, announces new brand, outlook for future growth

Hubbell Realty Company is announcing a change to its’ full-service multifamily property management company. 

Indigo Living, formerly Hubbell Apartment Living, released its new logo, branding and website today. With a primary focus on exceptional resident experience for its client and residents, Indigo Living operates more than 45 multifamily communities across Central Iowa and Sioux Falls, South Dakota. Vice President of Indigo Living, Darcy Valline said now is the time for a vibrant change.  

“Indigo Living is much more than a name change. We have built an elite team of property management professionals who are resident-and-client driven, tech-forward thinking and have an ownership mindset.  As the evolution of the apartment industry has grown, Indigo Living’s ‘Go Team' is equipped to provide market leading property management services. We are focused on enhancing our market presence and improving relationships with current partners as well as geographical expansion of our third-party management services," said Valline. 

The team, now called "Go-Getters" is hoping the change will allow for a refocus on third-party management opportunities as well as expansion on current community management practices.

Following the amplified market presence, Indigo Living adopted a modern tech platform in 2019 to improve client and resident efficiencies and experiences as well as overall team collaboration abilities.  

 “We expect our advanced management platform will foster more growth and we look forward to forging future partnerships as well as continuing our longstanding relationship with Hubbell Realty Company.” 

Indigo Living has adapted a modern new look, refined color palette, and simplified mission statement; “Your Community. Our Passion.” The rebrand comes with a new website for residents and clients to use which can be found at